Buying lingerie for a loved one should be a pleasurable experience, however we’re sometimes left feeling overwhelmed by all the different styles, sizing and jargon! Our guide to picking the perfect lingerie for this Valentine’s Day will help to alleviate any worries and give you the confidence to know they will love the lingerie you pick.

Working out what they would like

A great place to start is to consider the styles and types of lingerie your partner usually wears, as well as their lingerie size. The key is for your loved one to feel comfortable and by choosing a style, colour or material they love, you’re already off to a great start. Take a look at the points below to help you understand your partners’ style and needs:

Colours & Patterns

Look at the colours of lingerie they tend to wear most – are there lots of black and darker shades, do they tend to wear brighter colours and patterns, or more pastel and muted shades?


Pay attention to materials – do they like lace, are they into softer materials like silk and satin, or are they a bit more daring with materials like mesh and PVC?


Consider what styles of lingerie your partner wears – do they lean towards full briefs or short style knickers, or do they tend to show a little more flesh with thongs and G-strings? Do they like a padded, push up bra or a more natural look? Also consider their everyday style – if your partner is obsessed with all things vintage, a beautiful lace lingerie set with a suspender belt and stockings might just be the perfect pick!


Probably the most important step when buying lingerie for your loved one is getting the size right. Take a look at their current lingerie sizes to give you an idea of what size they will need;. knickers and nightwear tend to come in dress sizes i.e. size 14 or size Medium. Bras will have a back and cup size, i.e. 36C. We have clear size guides for all of our brands and our Customer Service team is on hand via Facebook or Instagram Messenger should you need any additional help.

What’s hot?

Current lingerie trends are always worth considering, especially if your partner likes to keep up with the latest fashion. 2021 is going to see trends such as the Crotchless panty become a staple of women’s wardrobes as we see women embrace their sexuality, we’re also expecting to see a surge of red lingerie trends in 2021 (perfect for the day of love!). Bodies and Teddy’s are here to stay for 2021 – the versatility of Teddy’s makes them perfect underwear or outerwear, and with lockdown continuing across the UK they’re also a great choice for lounging around the house while still feeling incredibly sexy. And finally, as people dream of vacationing on a sun-soaked European island in 2021 we’re seeing a rise in Italian and French lace lingerie purchases; it’s a way to give your partner a little taste of the continent without leaving the house! 


Still not sure?

Check out our latest arrivals here for some inspiration, and if in doubt check our brand specific size guides. Our Customer Service team is always on hand to help, just drop us a message on Facebook messenger or Instagram.

And don’t forget, there’s free delivery on all orders over £50 plus a free pair of Roza heart thongs with every purchase, (pictured right) while stocks last.

How to gift the perfect Valentine's Lingerie

Get 10% Off Your First Order

Save 10% on your first order when you sign up to our newsletter. You'll also be the first to know about our latest new arrivals and recieve exclusive offers & birthday treats!

You have successfully subscribed! Your 10% off code is: NEWCUSTOMER10